Championing Tar Heel Excellence
Welcome to Blue & Gold Society, UCLA Athletics' fan membership program created to support Bruin student-athletes. Members receive access to behind-the-scenes videos, exclusive merch, and chances to win exceptional experiences. Join us in celebrating student-athletes and helping fuel their success.
JOIN THE TARHEEL CONNECTION
Limited time offer!
Sign up by October 5th to get a personalized thank-you video from a UCLA basketball player and make sure you receive your first box this fall!
Exclusive Access
Go behind-the-scenes of UCLA Athletics and get insider perspectives from high performing student-athletes.
Empowered Fandom
Rep the Bruins with members-only gear and enter sweepstakes for special prizes like game-worn and signed jerseys.
Exceptional Experiences
Cheer on future Olympians with admission to select home events and win game day experiences, including sideline access or premium club seats at the Rose Bowl.
Latest News
August 26 2025
MEMBERS ONLYBurning Questions: Football
Think you know the Bruins? Watch the UCLA Football team face the heat in Burning Questions.
August 26 2025
MEMBERS ONLYThank you Blue & Gold Society
UCLA Football is proud to say thank you, Blue & Gold Society - your support powers every snap, every drive, every win.
MEMBERS ONLY
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